Forth, an electric vehicle advocacy nonprofit, seeks to drive awareness and adoption of the Fair Financing Pilot by Rideshare/Transportation Network Companies (TNC) drivers in Portland, Oregon. With funding from the Department of Energy, the Fair Financing Pilot seeks to provide low interest financial options to TNC drivers who, on their own, are unable to overcome the financial barriers to EV adoption. To accomplish this, Forth has hired creative agency, Brand Definition, to work closely with Forth to develop a two-part initiative that will be implemented in the summer and fall of 2020.

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